Skip to main content
padlock icon - secure page this page is secure

Why players start and stop playing a Chinese social network game

Buy Article:

$14.00 + tax (Refund Policy)

The free-to-play economic model of social network games (SNGs) requires them to maintain a large number of active players. Only a small percentage of the player population will purchase in-game goods, which provides the income stream that funds the continued operation of the game. Understanding the reasons why players choose to play (and consequently spend their money) or abandon SNGs is important for designing SNGs that are economically viable. We explore the reasons why players decide to continue or stop playing SNGs by reporting the results of a survey questionnaire presented to a large population (N=48,882) of players of a Chinese SNG. We show that although players joined the game for different reasons, most players keep playing the game because of their sense of achievement. In contrast to other SNG studies, social obligations did not prevent players from leaving the game as they become bored.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: SNG; achievement; motivation; players; quantitative study; survey

Document Type: Research Article

Affiliations: University of California at Santa Cruz

Publication date: September 1, 2013

More about this publication?
  • The Journal of Gaming and Virtual Worlds focuses on theoretical and applied, empirical, critical, rhetorical, creative, economic and professional approaches to the study of electronic games across platforms and genres as well as ludic and serious online environments.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more