Green living and the social media connection: The relationship between different media use types and green lifestyle politics among young adults
Today, environmental issues are not only communicated by traditional mass media, but they are also posted, shared and discussed in social media. This raises the question of the extent to which social media use also influences real environmental engagement. Using original survey data collected among young adults in Germany, this study demonstrates that social media use is clearly associated with stronger engagement in green lifestyle politics. Further, regarding different motives and forms of social media use, the findings of the study show that active use of social media for informational purposes predicts green lifestyle politics.
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Document Type: Research Article
Affiliations: Weizenbaum Institute for the Networked Society and Freie Universität Berlin
Publication date: January 1, 2020
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- The Journal of Environmental Media offers a scholarly platform to bridge work in environmental studies, identity and social justice, and science communication through the prism of screen media, focusing on the role of new and emerging digital media in our understanding and perception of the environment and related social issues.
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