Literacy of digital television policies: A case-study analysis of audiences’ knowledge and ‘willingness-to-know’ in Flanders, Belgium | Intellect Skip to content
1981
Volume 10, Issue 1
  • ISSN: 2516-3523
  • E-ISSN: 2516-3531

Abstract

This article explores what media users know about media policy, what they expect to know and if they care. We adopted a case-study approach, researching this question for the region of Flanders based on a combination of both quantitative and qualitative data. We focused on knowledge of digital television and compared these findings with knowledge on emerging Internet policies. One objective was to assess whether there is a difference between people’s knowledge of the former, older and the latter, newer and emerging policy domain. While the article focuses on the case of Flanders, its theoretical basis, as well as conclusions, are relevant beyond this specific context. They show that knowledge of media policies is low. Nevertheless, it seems that ‘willingness-to-know’ about policies is higher for issues such as privacy and data than for, more traditional media policy areas related to digital television.

Loading

Article metrics loading...

/content/journals/10.1386/jdmp.10.1.51_1
2019-03-01
2024-04-20
Loading full text...

Full text loading...

/deliver/fulltext/jdmp/10/1/jdmp.10.1.51.html?itemId=/content/journals/10.1386/jdmp.10.1.51_1&mimeType=html&fmt=ahah

References

  1. Attride-Stirling, Jennifer. ( 2001;), ‘ Thematic networks: An analytical tool for qualitative research. ’, Qualitative Research, 1:3, pp. 385405.
    [Google Scholar]
  2. Audenhove, Leo Van,, Vanwynsberghe, Hadewijch, and Mariën, Ilse. ( 2018;), ‘ Media literacy policy in Flanders – Belgium: From parliamentary discussions to public policy. ’, Journal of Media Literacy Education, 10:1, pp. 5981.
    [Google Scholar]
  3. Baldi, Paolo, and Hasebrink, Uwe. (eds) ( 2006), Broadcasters and Citizens in Europe: Trends in Media Accountability and Viewer Participation, Bristol:: Intellect;.
    [Google Scholar]
  4. Bardoel, Jo, and d’Haenens, Leen. ( 2004;), ‘ Media meet the citizen: Beyond market mechanisms and government regulations. ’, European Journal of Communication, 19:2, pp. 16594.
    [Google Scholar]
  5. Baum, Fran,, MacDougall, Colin, and Smith, Danielle. ( 2006;), ‘ Participatory action research. ’, Journal of Epidemiol Community Health, 60:10, pp. 85457.
    [Google Scholar]
  6. Bryman, Alan. ( 2004), Social Research Methods, , 2nd ed.., Oxford:: Oxford University Press;.
    [Google Scholar]
  7. Donders, Karen. ( 2012), PSM and Policy in Europe, Basingstoke:: Palgrave;.
    [Google Scholar]
  8. Donders, Karen,, Pauwels, Caroline, and Loisen, Jan. (eds) ( 2016), Private Television in Western Europe: Content, Markets, Policies, Basingstoke:: Palgrave;.
    [Google Scholar]
  9. Donders, Karen, and Van den Bulck, Hilde. ( 2013;), ‘ A dwarf fighting giants: Flemish media policies in an age of globalization. ’, ICA Pre-Conference Global Communications and National Media Policies, London, 16 June.
    [Google Scholar]
  10. Donovan, Doreen. ( 2016;), ‘ How children represent sustainable consumption through participatory action research and co-design of visual narratives. ’, International Journal of Consumer Studies, 40:5, pp. 56274.
    [Google Scholar]
  11. Evens, Tom, and Donders, Karen. ( 2018;), ‘ Winner takes all: In platform power and policy in transforming television markets. ’, in T. Evens, and K. Donders. (eds), Platform Power and Policy in Transforming Television Markets, Mannheim:: Springer;, pp. 24358.
    [Google Scholar]
  12. Fowler, Floyd J.. ( 2013), Survey Research Methods, Thousand Oaks, CA:: Sage Publications;.
    [Google Scholar]
  13. Greig, Anne,, Taylor, Jayne, and Mackay, Tommy. ( 2007), Doing Research with Children, Thousand Oaks, CA:: Sage Publications;.
    [Google Scholar]
  14. Hasebrink, Uwe. ( 2012;), ‘ The role of the audiences in media governance: The neglected role of media literacy. ’, Medijske Studije – Media Studies, 3:6, pp. 5872.
    [Google Scholar]
  15. Hobbs, Renee. ( 2011;), ‘ The state of media literacy: A response to Potter. ’, Journal of Broadcasting & Electronic Media, 55:3, pp. 41930.
    [Google Scholar]
  16. Hobbs, Renee, and Jensen, Amy. ( 2009;), ‘ The past, present, and future of media literacy education. ’, Journal of Media Literacy Education, 1:1, pp. 117.
    [Google Scholar]
  17. Hoechsmann, Michael, and Poyntz, Stuart R.. ( 2012), Media Literacies: A Critical Introduction, Chichester:: John Wiley & Sons;.
    [Google Scholar]
  18. Hoelck, Katharina, and Ballon, Pieter. ( 2016;), ‘ Broadcasting in the internet age: Survival of the fittest?. ’, Proceedings of the 12th World Media Economics and Management Conference (WMEMC), New York, 2 March.
    [Google Scholar]
  19. Hoofnagle, Chris Jay,, King, Jennifer,, Li, Su, and Turow, Joseph. ( 2010;), ‘ Departmental papers Annenberg School for Communication: How different are young adults from older adults when it comes to information privacy attitudes and policies?. ’, University of Pennsylvania Repository, http://repository.upenn.edu/asc_papers/399. Accessed 19 January 2019.
  20. Just, Natascha,, Büchi, Moritz, and Latzer, Michael. ( 2017;), ‘ A blind spot in public broadcasters’ discovery of the public: How the public values public service. ’, International Journal of Communication, 11:20, pp. 9921011.
    [Google Scholar]
  21. Just, Natascha, and Puppis, Manuel. ( 2012;), ‘ Communication policy research: Looking back, moving forward. ’, in N. Just, and M. Puppis. (eds), Trends in Communication Policy Research: New Theories, Methods & Subjects, Perspectives from Europe, Bristol:: Intellect;, pp. 930.
    [Google Scholar]
  22. Lentz, Becky. ( 2014;), ‘ The media policy tower of babble: A case for “policy literacy pedagogy”. ’, Critical Studies in Media Communication, 31:2, pp. 13440.
    [Google Scholar]
  23. Linda ( 2016;), personal interview. , Brussels:, 3 March.
    [Google Scholar]
  24. Livingstone, Sonia. ( 2004;), ‘ Media literacy and the challenge of new information and communication technologies. ’, The Communication Review, 7:1, pp. 314.
    [Google Scholar]
  25. Livingstone, Sonia,, Papaioannou, Tao,, Pérez, Marìa Del Mar Grandìo, and Wijnen, Christine W.. ( 2017;), ‘ Critical insights in European media literacy research and policy. ’, Medijske studije, 3:6, pp. 212.
    [Google Scholar]
  26. Lydia ( 2016;), personal interview. , Brussels:, 13 March.
    [Google Scholar]
  27. Maurice ( 2016;), personal interview. , Brussels:, 11 March.
    [Google Scholar]
  28. Meulenaere, Jonas De,, Bleumers, Lizzy, and Van den Broeck, Wendy. ( 2015;), ‘ An audience perspective on the 2nd screen phenomenon. ’, The Journal of Media Innovations, 2:2, pp. 622.
    [Google Scholar]
  29. Michel ( 2016;), personal interview. , Brussels:, 8 March.
    [Google Scholar]
  30. Moore, Martin, and Tambini, Damian. (eds) ( 2018), Digital Dominance: The Power of Google, Amazon, Facebook, and Apple, Oxford:: Oxford University Press;.
    [Google Scholar]
  31. Padovani, C., and Pavan, Elena. ( 2011;), ‘ Actors and interactions in global communication governance: The heuristic potential of a network approach. ’, in R. Mansell, and M. Raboy. (eds), The Handbook of Global Media and Communication Policy, Oxford:: Wiley-Blackwell;, pp. 54363.
    [Google Scholar]
  32. Paulussen, Steve,, Panis, Koen,, Dhoest, Alexander,, Van den Bulck, Hilde, and Vandebosch, Heidi. ( 2015), De Vlaming over de VRT: Publieksbevraging 2015: Onderzoeksrapport in opdracht van de Vlaamse Overheid, Departement Cultuur, Jeugd, Sport en Media, Antwerp:: Universiteit Antwerpen;, https://tinyurl.com/y9oz4gl5. Accessed 19 January 2019.
    [Google Scholar]
  33. Preston, Paschal. ( 2003;), ‘ European Union ICT policies: Neglected social and cultural dimensions. ’, in J. Servaes. (ed.), The European Information Society: A Reality Check, Bristol, Portland:: Intellect;, pp. 3357.
    [Google Scholar]
  34. Mariën, Ilse,, Donders, Karen,, Vanhaeght, Anne-Sofie, and Walravens, Nils. ( 2017;), ‘ PAR4-P - Een shift in beleidsvorming voor een menselijke digitale stad. ’, in P. Ballon,, C. Macharis, and M. Ryckewaert. (eds), De Humane Stad: 30 voorstellen voor een stad op mensenmaat, Brussel:: ASP/VUBPRESS;, pp. 22137.
    [Google Scholar]
  35. Martens, Hans. ( 2010;), ‘ Evaluating media literacy education: Concepts, theories and future directions. ’, Journal of Media Literacy Education, 2:1, pp. 122.
    [Google Scholar]
  36. Potter, W. James. ( 2014), Media Literacy, , 7th ed.., Los Angeles, CA:: Sage;.
    [Google Scholar]
  37. Rea, Louis M., and Parker, Richard A.. ( 2014), Designing and Conducting Survey Research: A Comprehensive Guide, Hoboken, NJ:: Wiley-Blackwell;.
    [Google Scholar]
  38. Sofie ( 2016;), personal interview. , Brussels:, 16 March.
    [Google Scholar]
  39. Tornero, J. M. Pérez, and Varis, T.. ( 2010), Media Literacy and New Humanism, Moscow:: Unesco Institute for Information Technologies in Education;.
    [Google Scholar]
  40. Trepte, Sabine,, Teutsch, Doris,, Masur, Philipp K.,, Eicher, C.,, Fischer, Mona,, Hennhofer, Alisa and Lind, Fabienne. ( 2015;), ‘ Do people know about privacy and data protection strategies? Towards the “online privacy literacy scale” (OPLIS). ’, in S. Gutwirth,, R. Leenes, and P. de Hert. (eds), Reforming European Data Protection Law, New York:: Springer;, pp. 33365.
    [Google Scholar]
  41. Vanwynsberghe, Hadewijch. ( 2016;), ‘ Het Mediawijs competentiemodel: 27 competentiemodellen mediawijsheid onder de loep. ’, https://mediawijs.be/dossiers/dossier-mediawijs-competentiemodel/27-competentiemodellen-mediawijsheid-onder-loep. Accessed 19 January 2019.
  42. Vernallis, Carol. ( 2013), Unruly Media: YouTube, Music Video, and the New Digital Cinema, Oxford:: Oxford University Press;.
    [Google Scholar]
  43. Vlassis, Antonios. ( 2017;), ‘ The review of the audiovisual media services directive. ’, Politique Européenne, 2:56, pp. 10223.
    [Google Scholar]
  44. Wallis, Richard, and Buckingham, David. ( 2013;), ‘ Arming the citizen-consumer: The invention of “media literacy” within UK communications policy. ’, European Journal of Communication, 28:5, pp. 52740.
    [Google Scholar]
  45. Vanhaeght, A-S.,, Donders, K., and Van Audenhove, L.. ( 2019;), ‘ Literacy of digital television policies: A case-study analysis of audiences’ knowledge and “willingness-to-know” in Flanders, Belgium. ’, Journal of Digital Media & Policy, 10:1, pp. 5165, doi: 10.1386/jdmp.10.1.51_1
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1386/jdmp.10.1.51_1
Loading
/content/journals/10.1386/jdmp.10.1.51_1
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error