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Free Content Literacy of digital television policies: A case-study analysis of audiences’ knowledge and ‘willingness-to-know’ in Flanders, Belgium

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This article explores what media users know about media policy, what they expect to know and if they care. We adopted a case-study approach, researching this question for the region of Flanders based on a combination of both quantitative and qualitative data. We focused on knowledge of digital television and compared these findings with knowledge on emerging Internet policies. One objective was to assess whether there is a difference between people’s knowledge of the former, older and the latter, newer and emerging policy domain. While the article focuses on the case of Flanders, its theoretical basis, as well as conclusions, are relevant beyond this specific context. They show that knowledge of media policies is low. Nevertheless, it seems that ‘willingness-to-know’ about policies is higher for issues such as privacy and data than for, more traditional media policy areas related to digital television.
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Keywords: Flanders; digital literacy; digital television; media literacy; media policy; participatory policy-making; privacy

Document Type: Research Article

Affiliations: Vrije Universiteit Brussel, imec-SMIT and University of the Western Cape

Publication date: March 1, 2019

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  • The Journal of Digital Media and Policy (formerly known asĀ International Journal of Digital Television) aims to analyse and explain the socio-cultural, political, economic and technological questions surrounding digital media and address the policy issues facing regulators globally. This double-blind-peer-reviewed journal brings together and shares the work of academics, policy-makers and practitioners, offering lessons from one another's experience. Content is broad and varied, ranging from a mixture of critical work on technology, industry and regulatory convergence, to the emerging wider socio-cultural and political questions such as the application of online networks, the rise of cloud computing and the Internet of Things. We intend to examine critically emerging wider questions such as the role of 'digital citizens', the regulatory environment for the new platform industry and the role of state regulation in an increasingly global media industry.
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