Parafictions: UBERMORGEN.COM as a case study of parafictive practice conducted between 1998 and 2018

This article examines and discusses the conditions that have led to parafictions becoming an important mode of practice in contemporary art. This article demonstrates how the socio-political situation during 1998–2018 has combined with the development of technological infrastructure to its current planetary-scale and affected relationships with truth. This has led to the growth of artists creating parafictions, which exploit this so-called era of post-truth and fake news. To demonstrate one model of parafictive practice, this article uses the case study of the artists UBERMORGEN.COM, who implement radical media strategies and methods of ‘hallucinated consensual hallucination’.