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The impact of educated users’ interactions on social media (Facebook) in the Arab world

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The use of Facebook (FB) is becoming ubiquitous among Arab online users, including Arab youths in higher education. This article investigates the perceptions of an FB group called Open Media Library (OML) regarding FB use in academia and education. It examines the extent to which motivation and trust drives members to use FB in academia and education. The study analyses their attitudes, their preferred topics and the gratification they receive from using FB, as well as whether they trust the information on FB. A total of 374 FB users, aged 18 and over, from nine Arab countries were surveyed. As stated in the literature, this article confirms that FB is mainly used for communication, collaboration, resource-sharing, intercultural communication and relationships. Communication and experience, the identification of news and events, maintaining friendships, entertainment, curiosity and escape were the motivating factors cited by most respondents for using FB in academia and education. Despite the popularity of FB, respondents still do not trust information on FB. The predictors of FB use include: education; exchange of views with others; and communication with family and friends.
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Keywords: Open Media Library; applications in subject areas; computer-mediated communication; media in education; social media in education; virtual reality

Document Type: Research Article

Affiliations: 1: University of Bahrain, Skheer 2: University of Tripoli

Publication date: April 1, 2018

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  • The emergence of satellite TV, the internet and digital technology have dramatically changed the way audiences receive information and interact with the media. The sudden success of Al-Jazeera and other Arab broadcasters have altered the way the Arab world narrates itself and reports news from the region to the rest of the world. The journal aims to lead the debate about these emerging rapid changes in media and society in Arab and Muslim parts of the world.
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