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Free Content The unbearable lightness of being alternative: Idealism‐realism and purism‐pragmatism in Greek alternative media

The article explores alternative media sustainability across a wide range of Greek projects. In this regard, it probes into a number of factors related to both the political economy (funding, organization) of these projects and the nature (real/‘imaginary’, broad reach/niche) of the relationship with their communities/audiences. The findings of the research reveal a dynamic and contradictory field regarding alternative media resilience in terms of the dialectical relationship of idealistic/realistic (on the production, organization level) and puristic/pragmatic (on the communication, reach level) features. The article concludes by highlighting the strategies employed by the most successful projects in terms of sustainability in relation to their positioning along the idealism/realism and purism/pragmatism nexus.

Keywords: Greece; alternative media; community formation; funding; organization; outreach; sustainability

Document Type: Research Article

Affiliations: 1: 0000000099953899Cyprus University of Technology 2: 0000000406223029Panteion University of Social and Political Sciences

Publication date: April 1, 2020

More about this publication?
  • The Journal of Alternative and Community Media (JOACM) publishes research which helps explain the shifting media environment, and the ways in which people use alternative forms of media and communication. Issues of concern to the journal include the nature and distribution of media power; access to and participation in media; media practices of communities and social movements; and the possibilities of emerging technologies and new media.

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