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‘No, there is no room for you’: Audience reception and televised interculturality in Spain

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In Spain, a country characterized by multiculturalism and high television consumption, the way television represents interculturality becomes a relevant object of study. This article analyses how Spanish audiences (divided into two age groups, 20 to 30 year olds and 40 to 60 years olds) decode the way interculturality is represented on television. The most significant finding is that audiences decode mediated intercultural relationships in a polarized way, with critical positions coexisting with interpretations in line with hegemonic readings. Audiences consider TV news to be irrelevant and perceive that cultures are treated differently by the media. Paradoxically, dominant readings coexist with a tendency to scepticism, with news stories regarded as banal and biased. The study sheds light on the idea that audiences interpret and evaluate televised information differently, and that the way this information is decoded depends on factors such as the experience of the viewer.
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Keywords: Spanish TV; active audience; audience research; cultural studies; interculturality; stereotyping

Document Type: Research Article

Affiliations: 1: Universidad de Sevilla 2: University of Murcia, Colorado State University 3: Universitat Pompeu Fabra

Publication date: June 1, 2017

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  • The International Journal of Iberian Studies (IJIS) is the academic journal for scholars from around the world whose research focuses on contemporary Spain and Portugal from a range of disciplinary perspectives. IJIS is interested in history (20th century onwards), government and politics; foreign policy and international relations.
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