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Challenging the seductions of the Bilbao Guggenheim

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The seductive qualities of the Guggenheim Museum, Bilbao are usually attributed to its technological and aesthetic sophistication and its striking presence. Hardly less seductive, however, in the view of Basque cultural critic Joseba Zulaika, were the tactics employed by the Guggenheim's director, Thomas Krens, in the conception and planning of the museum. The article looks briefly at some of the challenges to each of these forms of seduction, before concluding that, six years on, the challenges and seductions of the project remain very finely balanced.
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Keywords: Basque culture; Basque economy; Bilbao; Guggenheim Museum

Document Type: Research Article

Publication date: December 1, 2004

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  • The International Journal of Iberian Studies (IJIS) is the academic journal for scholars from around the world whose research focuses on contemporary Spain and Portugal from a range of disciplinary perspectives. IJIS is interested in history (20th century onwards), government and politics; foreign policy and international relations.
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