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Fashion as a tool for the reinterpretation of the past: The case of Romanian folk costume as inspiration for designers and consumers

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This article examines the ways in which fashion reinterprets the past through clothing. Descriptor of evolution, fashion has played an important role in defining attitudes and emotions throughout time. I aim to deconstruct the so-called ethnic style by analysing the Romanian traditional folk costume and its contemporary adaptations as a fashion piece, but also as a token that stimulates memories, emotions and experiences. Therefore, the deconstruction is based on the relationship between ethnic style and nostalgia, a powerful, reactive emotion that stimulates introspection and encourages creativity in new and innovative ways. The past becomes a constitutive factor for ethnic style ‐ being a source of information and inspiration.
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Keywords: Romanian fashion; Romanian folk costume; design inspiration; ethnic style; national dress; nostalgia

Document Type: Research Article

Affiliations: 000000012322497X University of Bucharest, Faculty of Sociology and Social Sciences

Publication date: January 1, 2020

More about this publication?
  • Fashion, Style & Popular Culture is a peer-reviewed journal specifically dedicated to the area of fashion scholarship and its interfacings with popular culture. It was established to provide an interdisciplinary environment for fashion academics and practitioners to publish innovative scholarship in all aspects of fashion and popular culture relating to design, textiles, production, promotion, consumption and appearance-related products and services. Articles related to history, manufacturing, aesthetics, sourcing, marketing, branding, merchandising, retailing, technology, psychological/sociological aspects of dress, style, body image, and cultural identities, as well as purchasing, shopping, and the ways and means consumers construct identity as associated to Fashion, Style & Popular Culture are welcomed. The journal offers a broad range of written and visual scholarship and includes works done through various methods of research. We welcome conceptual, theoretical and translational applied research in the areas of fashion, style and popular culture. This journal hopes to stimulate new discussions in the fashion disciplines and to push the envelope of scholarship by welcoming new and established scholars to submit their works.

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