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'Wear your identity': Styling identities of youth through dress ‐ A conceptual model

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This article exposes how young people use dress to negotiate, articulate and display identity. A diverse group of young people from Manchester, England, were asked to style themselves using items of clothing, or artefacts, which represented their individual and civic identities. Responses to this styling workshop and the accompanying interviews confirmed the powerful part that dressing can play, as young people navigate different cultural contexts and social environments in their everyday life. The research brings new insights into how dress is used as a catalyst for self-awareness, communication and development of self within multicultural urban settings. It proposes a new model for Dress, Youth and Identity (DYI) that provides a structure onto which young peoples' narratives of dress can be mapped and analysed, building upon the model for Dress and the Public, Private and Secret Self (PPSS) proposed by Eicher and Miller.
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Keywords: dress; experience; identity; self; styling; youth

Document Type: Research Article

Affiliations: 0000000107905329 Manchester Metropolitan University

Publication date: January 1, 2020

More about this publication?
  • Fashion, Style & Popular Culture is a peer-reviewed journal specifically dedicated to the area of fashion scholarship and its interfacings with popular culture. It was established to provide an interdisciplinary environment for fashion academics and practitioners to publish innovative scholarship in all aspects of fashion and popular culture relating to design, textiles, production, promotion, consumption and appearance-related products and services. Articles related to history, manufacturing, aesthetics, sourcing, marketing, branding, merchandising, retailing, technology, psychological/sociological aspects of dress, style, body image, and cultural identities, as well as purchasing, shopping, and the ways and means consumers construct identity as associated to Fashion, Style & Popular Culture are welcomed. The journal offers a broad range of written and visual scholarship and includes works done through various methods of research. We welcome conceptual, theoretical and translational applied research in the areas of fashion, style and popular culture. This journal hopes to stimulate new discussions in the fashion disciplines and to push the envelope of scholarship by welcoming new and established scholars to submit their works.

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