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Consumption culture and furniture: An analysis of two Turkish housing spaces

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Today, with the influence of globalization, the diversity of consumer groups with different consumption habits has increased and producers have had to offer products to a much wider range of consumers. The changing consumption patterns of different groups have enabled identification of lifestyles, leading to products now being a status symbol and identity statement. Consumption, thus, emerges as a concept that is not only dependent on the basic needs of the individual but also on their social and cultural needs. While the concepts of culture and sub-culture, which are highly influential in individuals’ preferences, emerge as an important factor in purchasing behaviours, by reflecting its user’s social habits and cultural group to which they belong, furniture provides clues about the individual’s consumption habits. The individual transfers their message and messages of the group to which they belong with the help of the furniture that they use to others and does this in the most powerful way, in their living space, which is the window to the outside world. Two housing spaces belonging to two different culture groups in the province of Trabzon that host several different cultural layers were selected as the study area. One of these sites hosts users from local cultural groups, and the other hosts users from the global cultural group. Within the scope of the study, furniture consumption habits of the houses belonging to local and global culture groups were questioned. It was found that users showed consumption habits of the culture to which they belong while purchasing furniture like they did for other products, and therefore, consumption habits of the culture influenced furniture purchasing behaviours too.
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Keywords: consumption culture; cultural groups; fashion; furniture selection; housing spaces; purchase behaviour

Document Type: Research Article

Affiliations: 1: Bursa Technical University 2: Karadeniz Technical University

Publication date: March 1, 2019

More about this publication?
  • Fashion, Style & Popular Culture is a peer-reviewed journal specifically dedicated to the area of fashion scholarship and its interfacings with popular culture. It was established to provide an interdisciplinary environment for fashion academics and practitioners to publish innovative scholarship in all aspects of fashion and popular culture relating to design, textiles, production, promotion, consumption and appearance-related products and services. Articles related to history, manufacturing, aesthetics, sourcing, marketing, branding, merchandising, retailing, technology, psychological/sociological aspects of dress, style, body image, and cultural identities, as well as purchasing, shopping, and the ways and means consumers construct identity as associated to Fashion, Style & Popular Culture are welcomed. The journal offers a broad range of written and visual scholarship and includes works done through various methods of research. We welcome conceptual, theoretical and translational applied research in the areas of fashion, style and popular culture. This journal hopes to stimulate new discussions in the fashion disciplines and to push the envelope of scholarship by welcoming new and established scholars to submit their works.

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