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TV drama and fashion: 1992, An Italian case

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The aim of this article is to explore an Italian TV drama, 1992. As other recent examples, it represents a ‘quality’ drama, a new kind of Italian TV production. In these products the attention to costumes and fashion is really important. If it is true that fashion has long enjoyed a close relationship with mass media, its role in audiovisuals and particularly in fiction products seems to have recently changed. In this new context, dressing issues are no longer related only to clothing: fashion is increasingly included inside stories. Yuniya Kawamura (2005) argues that, regarding fashion, production influences consumption and at the same time consumption affects production. This circularity makes us ask where we can place fashion TV serials, because they assume a clear role of mediation between high fashion brands, or underground styles, and their possible reference worlds. The TV drama 1992 focuses on the Italian political crises of that period. The story is set in Milan, the Italian city of fashion. In the same years we saw the growing success of Italian fashion in the world. In the analysis we will try to focus on the role of clothes inside narration, to show how fashion is important to determine some specific cultural contexts. Our hypothesis is that – under the main narrative line – it is possible to see other levels, such as the clothes and fashion level, that indicate a specific connection with characters’ personality, spaces and places, and historical periods. Is it also possible to trace a creative vision of all of this? How do the costumes connect to the historical period? How are they connected in some ways to more recent fashion shows? Is it possible to see in 1992 a specificity of Italian fashion style?
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Keywords: 1992; Italian style; Milan; TV series; fashion; lifestyle

Document Type: Research Article

Affiliations: University of Bologna

Publication date: August 1, 2016

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  • Film, Fashion & Consumption is a peer-reviewed journal designed to provide an arena for the discussion of research, methods and practice within and between the fields of film, fashion, design, history, art history and heritage. The journal seeks to stimulate ongoing research on these topics and to attract contributions not only from scholars researching in these areas but also from practitioners, who are traditionally excluded from academic debate. The journal thus aims to unite and enlarge a community of researchers and practitioners in film, fashion, consumption and related fields, whilst also introducing a wider audience to new work, particularly to interdisciplinary research which looks at the intersections between film, fashion and consumption.
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