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Applying the cognitive theory of multimedia learning: Using the ADDIE model to enhance instructional video

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Video formats continue to increase as a popular form of delivering information. Instructional video provides a level of versatility in both delivery and design that make it an appealing and engaging teaching tool. According to the cognitive theory of multimedia learning, people retain more knowledge from words and pictures than words alone. Applying a basic instructional design model, such as the ADDIE model, to the video production process can increase the effectiveness of recorded content. The ADDIE model guides an instructor through a well-thought-out development plan that includes learning objectives and creation of content. For some, producing instructional video may seem like a daunting or cumbersome endeavour. However, with some structure and guidance, instructional video proves to be an effective teaching method. From a media ecology perspective, if more learning is to happen outside of the classroom, educators must learn to leverage these new mediated environments to increase student retention of course material. This article serves as an instructional guide for faculty who wish to begin recording or strengthening their current instructional videos.
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Keywords: ADDIE model; Google effect; city as a classroom; cognitive theory of multimedia learning; instructional design; instructional video; pedagogy

Document Type: Research Article

Affiliations: Slippery Rock University

Publication date: September 1, 2020

More about this publication?
  • EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
    Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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