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Understanding the medium of exchange1

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In the wake of scandals at Cambridge Analytica/Facebook and Sinclair Broadcasting Group, the ethical implications of a digital economy for thought, word and deed come to the fore in political economy. Such questions require media ecological consideration for grounding ethics in the communicative domain between self, other and world. This theoretical exploration parses the historical intersections of studies in media ecology and political economy in an effort to understand both the medium of exchange and the ethical principle or techno-economic paradigm inherent to that medium. Media ecology is necessary for cultivating the ethical ground of political economy and reflectively engaging the implications of a hypermodern techno-economic paradigm for everyday communicative life. Further, media ecological constraints will be understood as perpetuating particular political and economic conditions in terms of the sensorial equilibrium of a noetic economy and the psychodynamics of human culture. After analysing the ethical demands of changing media ecologies, implications for the fields of political economy and media ecology in this hypermodern moment are presented. This exploration is offered as an initial foray into understanding the productive tensions of these two particular fields of intellectual inquiry and providing an adequate response to the questions of digital economics in this current historical moment.
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Keywords: common goods; ethical response; hypermodernity; medium of exchange; techno-economic paradigms

Document Type: Research Article

Affiliations: 0000000123643111Duquesne University of the Holy Spirit

Publication date: March 1, 2020

More about this publication?
  • EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
    Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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