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The role of ethnography in rhetorical analysis: The new rhetorical turn

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Following a review of a call for a new rhetoric in the 1970s with new conceptualizations of language as symbolic and its occurrence within symbolic forms, this article details the role of ethnography in rhetorical analysis. Through a review of those studies that have examined the indigenous understandings of the choice of when or when not to speak and through what cultural frames, we advance a study of rhetoric within a study of localized cultural discourses. The article concludes by bridging the prevailing understandings of rhetoric within an ethnography of communication suggesting that cultural analysis is not just an optional analytical method for consideration, but a crucial part of future rhetorical analyses.
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Keywords: communication; culture; discourse; ethnography; identification; rhetoric

Document Type: Research Article

Affiliations: 1: Baruch College, City University of New York 2: Suffolk Community College, State University of New York

Publication date: May 21, 2012

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  • Empedocles aims to provide a publication and discussion platform for those working at the interface of philosophy and the study of communication, in all its aspects. This Journal is published in cooperation with the Section for the Philosophy of Communication of ECREA, the European Communication Reserach and Education Association.
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