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No space for luxury?

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When considering luxury as a state of great comfort founded on excess, has the time come to shift our interpretation, taking into consideration contemporary notions of luxury and our concerns for the preservation of our natural resources? Has luxury become a catch-all phrase whose meaning is no longer relevant? Taking into account the historical journey that brought us to this point in time and space, what could luxury become that enables a new voyage of discovery, one where the destination is unknown, undefined and constantly changing to reflect the state of space we now occupy? Our technological dependence and diminishing capacity for attention is making it easy for old luxury to grow and prosper. And our compliance no longer questions as luxury becomes available at the click of a button. But if we take the route of great comfort and rethink the excess, can luxury instil a sense of wellbeing, of intellectual curiosity, something that’s not solely tied to the product manifestation or experience, but one that nurtures both a philosophical and psychological insight than transcends any trophy?
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Keywords: AI artificial intelligence; algorithm; discovery; luxury; philosophy; psychology; quantum mechanics; reality

Document Type: Research Article

Publication date: October 1, 2019

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  • The Journal of Design, Business & Society is a peer-reviewed scholarly publication for business leaders, managers, policy-makers, service-providers and design experts. It examines the complex nature of design and design thinking in relation to its effective application to solving real-world problems across commercial and broader societal contexts. It aims to promote cross-disciplinary design research which engages specialist and generalist stakeholders via qualitative, quantitative, visual or applied research methodologies, ultimately leading to tangible implications for current practice or clear direction for future work.
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