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Free Content A wolf in sheep’s clothing: Design by any other name

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Document Type: Editorial

Publication date: March 1, 2019

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  • The Journal of Design, Business & Society is a peer-reviewed scholarly publication for business leaders, managers, policy-makers, service-providers and design experts. It examines the complex nature of design and design thinking in relation to its effective application to solving real-world problems across commercial and broader societal contexts. It aims to promote cross-disciplinary design research which engages specialist and generalist stakeholders via qualitative, quantitative, visual or applied research methodologies, ultimately leading to tangible implications for current practice or clear direction for future work.
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