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Negotiating national unity and diversity in public broadcasting: A comparative study on South Africa and Flanders

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In the context of globalization, national unity or identity are problematic and even contested concepts. The inherent diversity of most nations, furthermore, complicates the notion of a national unity or identity. Within this struggle to define the nation, mass media are generally regarded as playing an important role in ideas around nationhood. This article explores contemporary struggles to define ‘the nation’ as unified by comparing the diverse realities of South Africa and Flanders (Dutchlanguage northern Belgium) with specific focus on Public Service Broadcasting (PSB). Thus, by systematically exploring how diversity is dealt with in two separate national contexts, focusing in particular on PSB, we aim to come to a better understanding of how generic concepts like the nation, unity and diversity function in unique and specific contexts.
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Keywords: Flanders; PSB; South Africa; comparative research; diversity; national identity

Document Type: Research Article

Affiliations: 1: University of South Africa (UNISA) 2: University of Antwerp

Publication date: October 1, 2016

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  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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