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The Pinterest project: Using social media in an undergraduate second year fashion design course at a United States University

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This article is a research evaluation of a project that utilizes the social media website,, in a collaborative learning experience between second year fashion design students at a United States university and young urban professionals as customers. Technology is changing the higher education environment, and interacting with social media in engaging ways provides fashion design students the opportunity to connect with a wider community of customers to better understand their needs. Second year students in a fashion design course at a university in the United States were asked to collaborate with young urban professional customers using the website to develop a six-piece garment collection based on the customer’s inspiration and feedback of the student designs. Student responses suggest this was beneficial experience for using social media in a learning environment. Communication between students and customers illustrate an example for interactive social media use that could be replicated in other fashion design courses.
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Keywords: Pinterest; collaboration; collective creativity; design education; fashion design; social media

Document Type: Research Article

Affiliations: Kent State University

Publication date: December 1, 2014

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  • How can art, design and communication aid teaching? Do these teaching methods work better in certain fields of study? Focusing on arts and media-based subjects, and encompassing all areas of higher education, this journal reveals the potential value of new educational styles and creative teaching methods.

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