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The Transnational Reach of Korean Popular Culture in Asia: Influences of the Korean Wave on Understandings of Korea and Pan-Asian Identity

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In this article, the consumption of Korean media by East Asians will be examined using the frameworks of hybridity and pan-Asian identity. Then, a textual analysis of postings on the fansite of Bae Young Jun, one of the most famous Korean, will be analyzed to understand what fans of Korean pop culture get out of these Korean media products. This analysis also will be used to see if fans' interactions with Korean pop culture have influenced their understandings and impressions of Korea
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Keywords: Bae Young Jun; Korean wave; glocalization; korean media; methodology; pan-Asian identity

Document Type: Research Article

Publication date: September 1, 2008

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  • Asian Cinema is a seminal journal, which has been published since 1995 by the Asian Cinema Studies Society under the stewardship of Professor John Lent. From 2012 Asian Cinema will be published by Intellect as part of our Film Studies journal portfolio. The journal currently publishes a variety of scholarly material - including research articles, interviews, book and film reviews and bibliographies - on all forms and aspects of Asian cinema. The journal's broad aim is to advance understanding and knowledge of the rich traditions of the various Asian cinemas, thereby making an invaluable contribution to the field of Film Studies in general.
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