The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector1
This paper investigates the development path of different agricultural sectors over the past 10 years in order to identify those subsectors that can contribute significantly towards reducing poverty and increasing national & household food security. The Boston Consulting Group (BCG) matrix was used to analyse growth patterns for different agricultural subsectors and classify them as cash cows, dogs, stars and question marks. The results show that the real average growth for the agricultural sector over the last ten years was 5.64 %. Of the 44 agricultural subsectors, 9 subsectors show a negative growth. The BCG matrix indicates one cash cow industry (sugar cane), eight dogs'(sisal, cotton, tobacco, tea, chicory, mohair, fry peas, dried fruit), fourteen stars (fowls slaughtered, maize, cattle & calves slaughtered, milk, vegetables, deciduous and other fruit, eggs, citrus fruit, wheat, potatoes, hay, viticulture, sheep and goats slaughtered, pigs slaughtered) and twenty one question marks. Institutional intervention by the public‐private sectors are therefore necessary to unlock the potential of the problem children, maintain the momentum of the stars, extent the life of the cash cow and decide on the future of the dogs.
No References for this article.
No Supplementary Data.
No Article Media
Document Type: Research Article
Publication date: July 1, 2011
More about this publication?
- An international forum and source of reference for those working in agricultural management and related activities, including social, economic and environmental aspects of food production and rural development.
- Editorial Board
- Information for Authors
- Submit a Paper
- Previous issues of the Journal of Farm Management
- Previous issues of the Journal of International Farm Management
- Ingenta Connect is not responsible for the content or availability of external websites