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How is traditional business strategy linked to CSR?

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Business strategy (BS) has been a serious academic subject for more than five decades, while corporate social responsibility (CSR) is a relatively new phenomenon. The concept of BS is well established and widely diffused, while CSR is relatively less diffused, although increasing rapidly. The aim of this chapter is to examine the similarities and differences between the two concepts. Moreover, the chapter considers the implications of these similarities and differences for the future development of BS and CSR. In this chapter, we use discursive analysis to systematically explore these issues. Our analyses suggest that the two concepts share similar philosophical roots, there is a substantial overlap between the elements of the two concepts, and the ultimate expected outcome shows significant similarities.
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Keywords: CSR; business strategy; corporate citizenship; corporate social responsibility; management; sustainability; sustainable development; textbook; triple bottom line

Document Type: Research Article

Publication date: November 1, 2015

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