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CSR and sustainable development in practice: Examples from Bangladesh, Sri Lanka, India and Kenya

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The need to address questions of low living standards, exploitation, poverty, unemployment and how to promote human development, in general, has been almost entirely the preserve of governments. This chapter explores why corporations would be interested in development by looking at examples from a number of emerging market economies. Most of the studies on sustainable development that are presented here were carried out by a major corporation and then evaluated using the 3-M model described below. Scores are assigned to the projects using the model and conclusions then drawn. Additional sections cover two interesting and specific developments - India’s governmental CSR rules and a study of a surprising world leader in CSR from Africa (Kenya), the mobile phone operator Safaricom.
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Keywords: 3-M; Anti-poverty; Bangladesh; CSR; India; Kenya; Safaricom; Sri Lanka; corporate citizenship; corporate social responsibility; human development; management; social mobilization; sustainability; sustainable development; textbook; triple bottom line

Document Type: Research Article

Publication date: November 1, 2015

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