(Edited by Michael Hopkins.) Corporate social responsibility (CSR) is a journey, and codes and standards serve as a map to guide companies towards greater transparency and accountability. Statements of values and principles serve as a magnetic north for companies, orienting companies
in times of crisis as well as through times of opportunity. Such tools are not an end in themselves, but a beginning. Creation of a code of conduct without implementation is a dangerous pursuit, raising expectations among company stakeholders, such as consumers, investors, employees and local
communities. A statement of values or principles or the creation of a code or standard represents the proverbial line in the sand for a company, a call to action.
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