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CSR branding and supply chains: Laws, voluntary standards and verification

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(Edited by Michael Hopkins.) Corporate social responsibility (CSR) is a journey, and codes and standards serve as a map to guide companies towards greater transparency and accountability. Statements of values and principles serve as a magnetic north for companies, orienting companies in times of crisis as well as through times of opportunity. Such tools are not an end in themselves, but a beginning. Creation of a code of conduct without implementation is a dangerous pursuit, raising expectations among company stakeholders, such as consumers, investors, employees and local communities. A statement of values or principles or the creation of a code or standard represents the proverbial line in the sand for a company, a call to action.
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Keywords: CSR; Codes of conduct; Framework agreements; Guidelines; Laws; Principles; Standards; branding; corporate citizenship; corporate social responsibility; management; supply chains; sustainability; sustainable development; textbook; triple bottom line; verification; voluntary standards

Document Type: Research Article

Publication date: November 1, 2015

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