CSR and sustainability
The term “corporate social responsibility” captures not only issues that will sustain a corporation but also those for which a corporation is responsible. A useful working approach to CSR and sustainability is to use CSR as the “process” through which sustainable development, as defined by the Brundtland Report, is the goal, especially as many business confuse Sustainability 1 (mainly environmental concerns) with Sustainability 2 (the aim of CSR as defined here). One further comment is that companies, if they accept sustainability as a goal, are moving towards wider societal aims of sustainable development. You will find, of course, that companies use terms interchangeably and quite like the term corporate sustainability to describe the process of sustaining their company. When working on these concepts, you will have to be careful that you adopt the full CSR stakeholder model and not assume that a profitable company is aiming at “sustainable development”. What is important is that profits are made in a socially responsible manner, not profits at any cost.
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Document Type: Research Article
Publication date: November 1, 2015