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Developing sustainably responsible strategies in business

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This chapter provides the reader with a better understanding of how companies can assess their strategic options for business development in order to comply with the demands of different stakeholders. For this, it clarifies the deeper meaning and interrelation of fundamental terms such as sustainability, responsibility and ethics. Furthermore, it discloses the significance of sustainably responsible activities for the long-term success of business strategies.
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Keywords: responsible business management; sustainability; sustainable management; sustainable marketing; sustainable supply chain

Document Type: Research Article

Publication date: March 17, 2017

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