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Stakeholder engagement and corporate peacemaking

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Stakeholder engagement is essential for sustainable business. In conflict-prone markets, most companies benefit from peace and stability, while violent conflict is detrimental to sustainability. This chapter proposes stakeholder engagement can support peacemaking in violent conflict through CPM (corporate peacemaking). CPM helps bring disputing parties together for peace talks to halt/prevent violent conflict. CPM can demonstrate corporate responsibility, build peace and good relations with and between stakeholders, and protect the company and its reputation. This chapter outlines concepts in stakeholder theory/engagement, and then illustrates how companies can conduct CPM by applying a framework of 14 interventions. A CPM case study in Colombia is presented, along with seminar plans (with more case studies and scenarios), additional activities and further reading. Students learn to: discuss concepts in stakeholder theory and CPM; understand various approaches to peace; identify stakeholders/conflict actors to engage; and apply the CPM framework to case studies and scenarios. This chapter particularly contributes to Sustainable Development Goal 16.
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Keywords: responsible business management; sustainability; sustainable management; sustainable marketing; sustainable supply chain

Document Type: Research Article

Publication date: March 17, 2017

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