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The structure and purpose of this book

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This book is written for undergraduates who are studying for a business or management degree and want to know the part played by sustainability in the subjects they are studying, for example marketing. It is also a textbook for lecturers wishing to embed sustainability into theirsubjects. Furthermore, a business school aiming to embed sustainability across its curriculum will find lots of inspiration for each subject, and later in the next chapter, an overview on how to do it systematically.
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Keywords: responsible business management; sustainability; sustainable management; sustainable marketing; sustainable supply chain

Document Type: Research Article

Publication date: March 17, 2017

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