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PleaseCycle (now Yomp)

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At Yomp we provide gamification software designed to create healthier, happier and more sustainable organizations.

We help corporates and local authorities engage with their audiences by using a number of behavioural change methodologies, which is key in encouraging more people to make the switch to more sustainable travel methods.

Yomp provides client-branded online and mobile portals allowing users to track their journeys, see what CO2 their sustainable journeys have saved compared to driving and how much money sustainable travel can save them. Yomp aims to help people understand the impact their travel choices have on the wider environment. In turn this allows organizations and local authorities to specifically report on the reduced impact their employees or residents have on the wider area, providing key corporate and social responsibility statistics. Large cities around the world are the centres of innovation, growth and development. They have to become the catalyst in making the world economy more sustainable. Their use of technology is instrumental in reaching people on an individual level and encouraging behavioural change.

The impending obesity epidemic, increase in sedentary lifestyles and dietary issues justifies our call to shift transport policy from sedentary to active travel. The benefits of physical activity, however, go much further than weight loss and have the potential to save billions of pounds per year in healthcare costs (Department of Health, 2013). Equally, the Clean Air for Europe initiative and other EU legislation seek to improve air quality, largely by reducing the emissions caused by vehicle use.
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Document Type: Research Article

Publication date: December 1, 2014

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