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I must admit that when I established the Sustainable City Awards back in 2000, I had no idea they would grow to become the institution they are today.

According to the RSA the average life expectancy of an awards scheme is three years, which is why, to qualify for RSA accreditation, awards have to demonstrate longevity as well as stringent standards of quality and transparency.

Personally I put the success of the Sustainable City Awards down to three things:

Firstly the efforts of our army of partner organizations (22 and counting) who work tirelessly to promote the awards, and sift and separate the hundreds of entries we receive for the awards every year.

Secondly the draw of the City of London - the fact that the world's leading international business centre hosts these awards, underscores the importance of sustainable business practice - as a driver of growth, a driver of efficiency and a driver of innovation.

Finally, and most importantly, the quality of the applications - office recycling schemes and bike racks are no longer seen as exceptions, they are, to borrow a phrase from the Lord Mayor, “the new normal”. Today's Sustainable City Awards are a celebration of excellence, a salutation of the exceptional, not as novelty, but as the standard for tomorrow's companies.
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Document Type: Research Article

Publication date: December 1, 2014

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