Reading and understanding behavior in systems
But before you can change a system structurally you need to understand why the system functions the way it does. You need to understand the rules of the game first before you can change them. And for this we first need to learn how to look, read, and understand systems. The facts don't lie. Our global agricultural system is the most important, the most critical, and by far the most unsustainable system we have. The question is, of course, why is the agricultural system failing? Why is the growing and trade of the most important product on earth not leading to prosperity, development, and wellbeing, but to poverty and ecosystem destruction instead? And why can't we stop this? The answers to these questions have to do with the way we have organized our agricultural system. The underlying drivers of that system ensure that unsustainable behavior is in many cases the natural outcome.
Keywords: business management; choice and selection; commons theory; conditions for change; food systems; innovation; leadership; market transformation; sustainable agriculture; sustainable food production; systems
Document Type: Research Article
Publication date: 01 November 2014