Skip to main content
padlock icon - secure page this page is secure

Educate: Training and Awareness

Buy Chapter:

$22.00 + tax (Refund Policy)

IT IS THE ATTITUDES AND DAILY ACTIONS of every individual in the business that add up to corporate culture. To create a culture of integrity, tone from the top is crucial but not sufficient – raising awareness and ensuring that personal and organisational values are aligned are also vital. ‘Saying “we have tone from the top and zero tolerance” means nothing to anybody unless you’re specific about what that means’, affirms TeliaSonera’s Michaela Ahlberg. ‘Change doesn’t happen just by giving information – people need to feel it comes from them. My job is to make 27,000 people feel like “this is my idea”.’

To create a culture of integrity you need everyone’s buy-in at all levels to ensure the whole organisation is onboard. Effective E&C training tells people what is required, raises awareness about why it matters and empowers them to make the right choices by showing them how. This is the aim of the Ethics at Electrolux programme (see Box 8).
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: compliance; corporate responsibility; corruption; reputational risk; sustainability; values

Document Type: Research Article

Publication date: January 1, 2015

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more