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What You Need to Know About India

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While Living in One Part of India, it's common to be asked for an opinion on a recent news story in another part of the country – what do you think of the way the water is managed in Rajasthan? What about Public Private Partnerships for urban infrastructure being set up in Gujarat? Although many people will have some understanding, they won't know all the detail. It can feel like being Swedish and being asked your views on wastewater treatment in Greece – unless you're an expert in exactly that, you really can't speculate without having been. Just because you're based in one part of India it doesn't mean you know much about the whole country. India is a sub-continent in itself, a huge and varied landmass of sprawling subsistence farms interspersed with pulsating metropolises that expand daily, outwards with immigrants and upwards with new buildings. Different religions dominate in different regions and shape the way of living lives and doing business. Languages, dress, gender equality, climate, landscape lifestyle, infrastructure – all vary enormously from place to place. In contrast to most foreigners' perception, India is most definitely not one homogenous country. Some say what unites the 1.2 billion Indians is being part of the ‘largest democracy in the world’, a fact Indians are hugely proud of (714 million Indians registered to vote in the last elections). But in all other aspects of life, the variety is huge.
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Keywords: Business and the environment: ‘green’ approaches to business; Business strategy; international business

Document Type: Research Article

Publication date: 01 January 2013

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