Propaganda as Signaling
Why do authoritarian governments engage in propaganda when citizens often know that their governments are propagandizing and therefore resist or ignore the messages? This article proposes that propaganda often is not used for indoctrination of pro-regime values and attitudes, as is traditionally understood, but rather to signal the government's strength in maintaining social control and political order. Consistent with the theory, analysis of a unique dataset shows that Chinese college students with more exposure to state propaganda in the form of ideological and political education are not more satisfied with China's government system, but are more likely to believe that the regime is strong in maintaining social control and less willing to participate in political dissent.
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Document Type: Research Article
Publication date: July 1, 2015
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- Comparative Politics is an international journal that publishes scholarly articles devoted to the comparative analysis of political institutions and behavior. It was founded in 1968 to further the development of comparative political theory and the application of comparative theoretical analysis to the empirical investigation of political issues. Comparative Politics communicates new ideas and research findings to social scientists, scholars, and students, and is valued by experts in research organizations, foundations, and consulates throughout the world.
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