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Wildlife Conservation Through Tourism Microentrepreneurship Among Namibian Communities

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Wildlife conservation has often focused on protecting charismatic wildlife from native communities and allowing multinational companies to profit from showing those resources to foreign tourists. This has contributed to local poverty and fueled poaching and concomitant policing of resources by governments, foreign conservationists, and private industry. An alternative receiving increasing scholarly attention consists on enabling eco-dependent tourism microentrepreneurship as a way to foster local conservation behaviors. In the case of wildlife tourism in Namibia, this might entail the provision of wildlife tours and camping services by indigenous communities. Accordingly, the purpose of this study was to examine the extent to which wildlife tourism microentrepreneurship leads to intrinsically motivated wildlife conservation. A controlled comparison case study design was used to test this research question. The findings reveal that males in conservancy communities have internalized proconservation behaviors and both males and females in those communities report richer and more complex wildlife value orientations.
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Document Type: Research Article

Publication date: July 31, 2015

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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