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Collaboration, Intentions, and Local Value Creation from Cruise Arrivals

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The cruise experience is cocreated between local cruise suppliers (e.g., tourism attractions, ports, and transportation companies) and global cruise liners. Therefore, cruise suppliers' intention to continue delivering services to cruise lines is a key prerequisite for local value creation from cruise arrivals. Given the involvement of multiple stakeholders in the collective creation of value, we elaborate on the relationship between collaboration (both at the port of call and between channel members) and local firms' intentions regarding continued cruise supply. We conducted a survey to learn more about Norwegian cruise suppliers and how collaboration influences their intentions for value creation. Our data demonstrates that a high level of channel cooperation and high cooperativeness at the destination are positively associated with the firms' intentions for cruise supply continuation. Based on our findings, we suggest that a high degree of collaboration, which stimulates the suppliers' intentions to provide services, positively influences local value creation from cruise arrivals.
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Keywords: COLLABORATION; CRUISE TOURISM; INTENTION; LOCAL VALUE CREATION; NORWAY

Document Type: Research Article

Publication date: 31 December 2018

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  • Tourism in Marine Environments is an interdisciplinary journal dealing with a variety of management issues in marine settings. It is a scientific journal that draws upon the expertise of academics and practitioners from various disciplines related to the marine environment, including tourism, marine science, geography, social sciences, psychology, environmental studies, economics, marketing, and many more.
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