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Religious Tourism and Heritage Knowledge at Phra Pathom Chedi, Thailand

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This study aimed to use Phra Pathom Chedi, a popular religious site for Thai pilgrims, to measure visitors' level of knowledge on Thai history and Buddhist artistic features. To the best of our knowledge, no research has been conducted to measure the knowledge of Thai visitors to a heritage site. We use a quantitative research methodology that involves asking respondents to answer 10 questions related to the historic and artistic features of the Chedi. Although the site is popular among the respondents, the findings indicate that the respondents do not have sufficient knowledge of the site irrespective of their level of education. No difference in knowledge level was observed between local and nonlocal visitors to the Chedi. We offer suggestions for providing information to visitors to help enhance their knowledge.
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Document Type: Research Article

Publication date: June 10, 2019

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  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
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