Exploring the Service Quality of Airbnb
Airbnb has become a strong competitor for hotels when it comes to accommodation choices. However, few studies have analyzed the service quality provided by Airbnb. In order to approach this gap and to support the industry to maintain competitiveness, this study identified related dimensions measuring the service quality based on a qualitative design, conducting a content analysis of Airbnbrelated reviews. The following six dimensions are identified and discussed: Accuracy, Cleanliness, Rooms and Facilities, Location, Personalized Service, and Value. Findings indicate that competitive advantage can be maintained by improving target group-related service quality, the accuracy and relevance of information provided, flexible check-in and check-out slots and services, as well as the organization of tours and events for guests.
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Document Type: Research Article
Publication date: November 13, 2019
This article was made available online on August 13, 2019 as a Fast Track article with title: "EXPLORING THE SERVICE QUALITY OF AIRBNB".
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- The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.