This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for
traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization
travel motivation impacts experience outcomes, such as perception of value and satisfaction. Implications for marketing and management practices of heritage attractions are outlined.
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TELEVISION DRAMA-INDUCED TOURISM;
Document Type: Research Article
November 13, 2019
This article was made available online on August 13, 2019 as a Fast Track article with title: "The Downton Abbey Effect in Film-Induced Tourism: An Empirical Examination of TV Drama-induced Tourism Motivation at Heritage Attractions".
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The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.