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The Downton Abbey Effect in Film-Induced Tourism: An Empirical Examination of TV Drama-Induced Tourism Motivation at Heritage Attractions

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This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization travel motivation impacts experience outcomes, such as perception of value and satisfaction. Implications for marketing and management practices of heritage attractions are outlined.
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Keywords: HERITAGE ATTRACTION; TELEVISION DRAMA-INDUCED TOURISM; TOURISM MOTIVATION; TOURIST BEHAVIOR

Document Type: Research Article

Publication date: November 13, 2019

This article was made available online on August 13, 2019 as a Fast Track article with title: "The Downton Abbey Effect in Film-Induced Tourism: An Empirical Examination of TV Drama-induced Tourism Motivation at Heritage Attractions".

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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