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Analyzing Cultural Saliency in Hedonistic Tourism Experiences Using Free Listing, Multidimensional Scaling, and Graphic Layout Algorithm

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In this study, comparisons were made between two related cultural domains pertaining to a hedonistic tourism experience (spring break) using free listing to elicit constituents of related cultural domains, both cognitive and behavioral. Data were analyzed using a variety of methods and visualized using multidimensional scaling and graphic layout algorithm. Conflicting evidence for both similarities and differences was found between the two cultural domains under study. Tentative conclusions were reached concerning the relationship between the two related cultural domains only through a combination of multiple methods of analysis. Findings validated free listing as an emic tool and reinforced the confirmatory value of complementary methodologies in tourism research.
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Keywords: BEHAVIOR; CULTURE; FREE LISTING; GRAPHIC LAYOUT ALGORITHM; HEDONISM; SPRING BREAK

Document Type: Research Article

Publication date: March 14, 2018

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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