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A Mathematical Model for Evaluating the Attractiveness of the Exhibited Tourist Attractions: An Expectancy Value Model

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This article presents a mathematical model for analyzing the degree of attractiveness of tourist attractions displayed on a tourist brochure. The sites are related to several competitive tourist destinations and represent natural, cultural, and other artificial resources. Then, a mathematical formula is proposed for the evaluation of a tourist site's utility. Finally, the mathematical model is applied to real data.
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Keywords: Key words: Expectancy value model; Tourist attract

Document Type: Short Communication

Affiliations: Department of Business Administration, University of Macedonia, 540 06 Thessaloniki, Greece

Publication date: 01 February 2001

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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