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DETERMINING KEY SUCCESS CRITERIA FOR ATTRACTING HALLMARK SPORTING EVENTS

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What role does the city play in attracting hallmark sporting events and what benefits does the city offer the event owners to warrant that city’s selection to stage the event? In particular, consideration needs to be taken with regard to events that undergo a bidding process and must meet particular criteria in order to be chosen as the host city for a hallmark event. This exploratory, qualitative study identified criteria, or key success factors (KSFs), in the process of attracting a hallmark sporting event to a city. Semistructured interviews were undertaken with six key bid organizers involved in the bid process for the Olympic Games bids of 1996 (Melbourne), 2000 (Sydney), 2008 (Osaka); Commonwealth Games bids of 1994 (Windsor), 1998 (Kuala Lumpur), 2006 (Melbourne); Canada Summer Games 2001 (Windsor); Bledisloe Cup 1997 and 1998 (Melbourne); World Sailing Championships 1999 (Melbourne); World Cup Qualifying Round 1997 (Melbourne); and the Presidents Cup 1998 (Melbourne). Given the exploratory nature of the research, a combination of convenience sampling (of readily available subjects) and purposive sampling technique was applied as these individuals had specialized knowledge and expertise that were representative of the population. One can argue that the bid process finishes with the announcement of the winning host city. However, this article proposes that the bid is cyclical, a continuous process throughout the event that becomes the starting point for future bids. Experienced personnel such as those in this study had already been involved with a bid process and become a valuable resource for future bid committees. Eventually, the research delivered a range of primary and secondary criteria deemed critically important by experienced bid committee members. These criteria can serve as a basis for a quantitative follow-up study.
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Keywords: Bidding process; Hallmark sporting events; Key success criteria

Document Type: Research Article

Publication date: January 1, 1999

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  • Pacific Tourism Review is designed to meet the needs of the fastest growing tourism region. The tremendous changes in outbound and inbound travel patterns occurring in the wider Pacific area and their associated effects on the economy and environment demand a publication that specifically focuses on this area. Pacific Tourism Review aspires to advance excellence in tourism research, promote high-level tourism education, and nourish cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in Pacific tourism are served by documenting industry practices, discussing tourism policy and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changes in tourism patterns throughout the Pacific region.
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