A Framework for the Evaluation of Hotel Websites: The Case of Greece

It is essential for hotel companies to evaluate and improve website performance in order to keep and increase their online presence and competitiveness in the marketplace. This article proposes an evaluation framework for hotel websites, which categorizes web information services into six information dimensions and also uses managers' and users' views. Based on the relative literature, the model proposes some improvements, taking into account certain aspects of the evaluation procedure. An application compares the performance of the top 25 hotel brand websites with the Greek hotel websites. Top hotels lead in Facilities, Guest contact, Reservation/prices, and Surrounding area information provision, while Greek hotel websites fall back especially in providing online reservation and prices information.