AN INTEGRATED APPROACH TO MEASURE WEB SITE EFFECTIVENESS IN THE EUROPEAN HOTEL INDUSTRY
Document Type: Research Article
Affiliations: 1: *The University of Western Australia, Business School, 35 Stirling Highway, Crawley, WA 6009, Australia 2: †Vienna University of Economics and Business Administration, Institute for Tourism and Leisure Studies, Augasse 2-6, A-1090 Vienna, Austria 3: ‡University of Notre Dame Australia, School of Information Technology, 19 Mouat St, Fremantle, WA 6959, Australia
Publication date: January 1, 2003
- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.