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Hotel Food and Beverage Services: Cannibalistic or Complimentary

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As there is a gap in the research in evaluating the relationship of hotel room sales with food and beverage (F&B) sales, this study focused on the differences in yearly sales of rooms and F&B revenue in hotels from 2011 to 2013. This study also focuses on the relationships between various hotel measurements (e.g., number of rooms, occupancy, average daily rate) and food and beverage sales in hotels. Ultimately, it addresses trends associated with hotel F&B and traveler demands that would potentially impact revenue. Finally, the study suggests that the relationship between food sales and beverage sales at hotel bars may be that the food typically sold in bars would be geared to increasing thirst. Ultimately, this study identified differences in yearly sales of rooms and food and beverages revenue in hotels. It also revealed relationships between various hotel measurements and identified if certain F&B services might hinder or cannibalize sales in other areas of food and beverage, which the findings suggest it does.
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Keywords: BEVERAGES SALES; FOOD AND BEVERAGE; HOTEL REVENUE

Document Type: Research Article

Affiliations: Email: [email protected]

Publication date: July 26, 2018

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