The Role of Food and Gastronomy in Online Travel Reviews About Agritourism Experiences
This article focuses on agritourism businesses and studies how online conversations can reveal the food and gastronomy characteristics of a tourism niche offer. The largest online platform specializing in Italian agritourism has been selected for this study, and 1,710 online travel reviews written in Italian, English, and German have been content analyzed. Results show how the Italian agritourism dining experience is perceived by national and international guests, and what the food-related factors are that comprise the Italian agritourism experience. These results might provide a foundation for a better understanding of how to promote the agritourism dining experience for different audiences, and what the main expectations are towards this tourism niche.
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