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Tourist Behavior Among Foodie Activity Dimensions

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This study examines the enjoyment of food-related activities among tourists, produces a scale of foodie activity dimensions, and compares demographic characteristics and travel behavior according to their alignment with the various dimensions. Findings indicate that those with greater enjoyment of food-related activities self-designate as a foodie. In addition, 10 food activity dimensions were produced, including Sustainable Agriculture, Adventure, Home Cooking, Trendy, and Political Activist dimensions. The results may inform which foodie activity dimensions should be targeted through destination marketing efforts, or which food-related activities might be specifically tailored to potential tourists based on their food-related interests.
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Keywords: ACTIVITY DIMENSIONS; FOODIE; MARKET SEGMENTATION; TRAVEL BEHAVIOR

Document Type: Research Article

Publication date: July 15, 2015

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