Skip to main content
padlock icon - secure page this page is secure

A Market Segmentation of Festival Visitors: Umbria Jazz Festival in Italy

Buy Article:

$38.00 + tax (Refund Policy)

This study examines and profiles the existing market(s) of Umbria Jazz festival visitors in Italy. By using a priori market segmentation, segments are characterized based on differentiating motivations, demographic, and event behavior characteristics. The study concludes with appropriate marketing implications. It is hoped that the information generated from this study would complement and enhance the economic impact and general visitor data base that were generated by the Chamber of Commerce of Perugia for Umbria Jazz Festival.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: December 1, 1995

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more