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Home / Event Management, Volume 26, Number 5

The Contribution of Event Quality Factors on the Development of Memorable Tourism Experiences: Evidence from the 2018 Fifa World Cup

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The aim of this study is to test the applicability of the construct of memorable tourism experience in the context of a mega-sport event, and to investigate the contribution of event quality factors on the development of memorable tourism experiences. For the accomplishment of this aim, the study investigated the experiences of a sample of international spectators who attended the 2018 FIFA World Cup matches hosted in St. Petersburg, Russia. Data collection took place onsite during the group stage matches hosted at the stadium and was conducted with a self-completion questionnaire using two scales, one for memorable tourism experience and one for event quality factors. The results of exploratory and confirmatory factor analyses provided support for the psychometric properties of revised versions of the two scales. Multiple regression analysis showed that memorable tourism experiences were significantly predicted by the event quality factors, with the authenticity, entertainment, venue quality, and event competition dimensions having the most significant contributions. Theoretical and management implications are discussed.

Keywords: EVENT QUALITY FACTORS; FIFA WORLD CUP; MEMORABLE TOURISM EXPERIENCE SCALE; RUSSIA; TOURISM EXPERIENCE

Document Type: Research Article

Affiliations: 1: School of Social Sciences, Hellenic Open University, Patras, Greece 2: Laboratory of Sport, Tourism and Recreation Management, Aristotle University of Thessaloniki, Thessaloniki, Greece 3: IMI International Management Institute, Horw, Switzerland

Publication date: 23 June 2022

This article was made available online on 13 January 2022 as a Fast Track article with title: "The Contribution of Event Quality Factors on the Development of Memorable Tourism Experiences: Evidence from the 2018 FIFA World Cup".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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